Tactical articles, real case breakdowns, and sharp thinking on what it actually takes to build a profitable ecommerce business in India.
Revenue is not the problem. Most D2C brands hitting ₹5Cr, ₹10Cr, even ₹50Cr are still not profitable. The trap: chasing top-line growth with ad spend while bleeding margin on logistics, fees, and returns. Here's the mental model shift every serious founder needs to make before they scale further.
Read ArticleA 4x ROAS looks great in your Meta dashboard. But after Amazon commissions, FBA fees, RTO losses, and packaging costs — you could be losing ₹80 per order. Here's how to calculate your real CM2 and stop celebrating the wrong numbers.
The referral fee is just the beginning. Closing fees, FBA fulfillment, storage, aged inventory, sponsored ad ACOS, return processing — layer these together and the average category nets 8-14% less than sellers expect. Here's the full breakdown.
The answer wasn't better creatives or smarter bidding. It was fixing the landing page, tightening the offer, and restructuring the offer stack before a single rupee more was spent. A detailed breakdown of a real optimization playbook.
The first purchase is just a data point. The second purchase is the signal of a real customer. This 5-message WhatsApp sequence — triggered over 21 days post-purchase — has consistently generated 18-26% repeat purchase rates for our clients.
More channels means more revenue but not always more profit. Each new marketplace comes with its own fee structure, return norms, and working capital requirements. Here's the framework for deciding when and how to expand — with a checklist you can use today.
Every D2C business is essentially a bet that LTV > CAC by a healthy margin. But most founders can't actually calculate their LTV — they use guesses. Here's an exact formula, with Indian D2C benchmarks by category, so you can measure yours accurately.
Both programs promise better visibility and faster delivery. But the fee implications are very different — especially for mid-weight, mid-price SKUs. This side-by-side analysis gives you the numbers to decide with confidence.
Google Shopping is dramatically underused by Indian D2C brands — which makes it the highest-ROI paid channel for brands willing to structure their feed correctly. Here's the full approach: feed optimization, bidding strategy, and margin-first campaign architecture.
Not about GMV. Not about follower count. These are the ten questions that tell you whether your business is actually healthy — contribution margin, blended CAC, repeat rate, channel dependency, and more. If you can't answer all 10, you have work to do.
Flipkart lists thousands of products in every category. Using the built-in comparison feature properly — checking specs, ratings, seller reputation, and return policy side by side — is the difference between a confident purchase and buyer's remorse. Here is the complete step-by-step guide.
Commission, fixed fee, shipping, and collection charges — Flipkart's full fee stack can reduce your payout by 25–30% before you account for product cost. This guide breaks down every charge by category, walks through a real profit example, and shows you exactly how to calculate your true Flipkart margin.
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