16 Guides Published

Guides That Make You More Profitable

Explore ROI HUNT guides on eCommerce, Amazon selling, marketplace strategies, and digital marketing. Learn step-by-step strategies to grow your business.

No fluff. No agency-speak. Just the frameworks, models, and mental shifts serious D2C founders use to grow margins while scaling revenue.

Browse Guides by Category

Jump straight to the guides most relevant to your platform or growth stage.

Amazon Guides

FBA fees, listing optimization, ACOS, TACOS, and profit calculation for Amazon India sellers.

Myntra Guides

Barcode lookup, return processes, and seller onboarding guides for Myntra brands.

Marketplace Guides

Flipkart, Blinkit, Zepto, and multi-channel strategies for Indian marketplace sellers.

eCommerce Growth Guides

Unit economics, blended CAC, retention architecture, and contribution margin for D2C brands.

FoundationalUnit Economics15 min read

The D2C Contribution Margin Playbook: What ROAS Won't Tell You

Learn how to calculate CM2 and CM3 — the real profitability metrics every D2C founder needs beyond ROAS.

ROAS is a lie your agency tells you. Real profitability lives in contribution margin — after COGS, ad spend, logistics, returns, and marketplace fees. This guide breaks down exactly how to calculate CM2 and CM3 for any ecommerce business, with real India-specific numbers.

Contribution MarginUnit EconomicsD2C Profitability
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IntermediateMarketplace12 min read

Amazon India Referral Fees: The Complete Category-by-Category Breakdown

Understand every Amazon India referral fee by category and build fee-aware pricing before your first sale.

A complete, up-to-date breakdown of every Amazon India referral fee rate — from Electronics to Apparel to FMCG. Includes examples, the closing fee trap most sellers miss, and how to build fee-aware pricing from day one.

Amazon IndiaReferral FeesPricing Strategy
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IntermediateMarketplace10 min read

Amazon FBA vs FBM: A Margin-First Decision Framework for Indian Sellers

Compare FBA and FBM costs side-by-side to choose the fulfilment model that protects your net margin.

The FBA vs FBM debate is never just about convenience — it's about net margin per unit. This guide builds a complete cost model for both fulfilment methods, accounting for dimensional weight, storage fees, prep costs, and return logistics.

Amazon FBAFBMFulfillment Cost
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IntermediatePaid Media13 min read

Blended CAC: The Only Acquisition Metric Profitable D2C Brands Track

Calculate your true blended CAC across all channels and use it to make smarter ad budget decisions.

Channel-level CAC is a distraction. What matters is blended CAC — the true cost of acquiring a customer across all touchpoints. Learn how to calculate it, benchmark it against your LTV, and use it to make better budget allocation decisions.

CACBlended CACMeta AdsGoogle Ads
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AdvancedRetention14 min read

Cohort Analysis for D2C Brands: From Raw Data to Retention Revenue

Use cohort analysis to reveal which customer groups drive growth and which are quietly draining your margins.

Most brands look at aggregate revenue and miss the rot underneath. Cohort analysis reveals how customers from different acquisition periods actually behave — and which cohorts are driving your growth vs. your losses. A step-by-step walkthrough with real examples.

Cohort AnalysisRetentionLTV
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FoundationalStrategy18 min read

Ecommerce Unit Economics Explained: The Profitability Framework Every Founder Needs

Master the full unit economics stack — from gross margin to CM3 — so you know exactly where profit is made or lost.

From gross margin to CM1, CM2, and CM3 — this is the definitive unit economics framework for ecommerce. Understand how each cost layer erodes your margin, where the leverage points are, and how to build a business that actually makes money at scale.

Unit EconomicsCM2CM3Profitability
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IntermediateMarketplace11 min read

Flipkart vs Amazon: Channel Profitability Comparison for Indian Sellers

Compare fees, return rates, and margins on Flipkart vs Amazon to decide where to invest your next rupee.

Same product. Different platforms. Very different margins. This guide maps out fee structures, fulfilment options, return rates, and blended CAC implications across both platforms — so you can decide where to invest your next rupee of inventory.

FlipkartAmazonChannel Strategy
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IntermediatePaid Media10 min read

Breakeven ROAS: How to Set the Right Floor for Meta and Google Campaigns

Calculate your minimum viable ROAS from first principles so every campaign has a clear profitability floor.

Running Meta ads without a breakeven ROAS target is like driving without a destination. This guide shows you how to calculate your breakeven ROAS from first principles — factoring in COGS, platform fees, logistics, and your target margin.

ROASMeta AdsGoogle AdsBreakeven
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FoundationalMarketplace7 min read

Myntra Barcode Number: How to Find, Scan & Verify for Returns

Find out where the Myntra barcode appears, how to scan it, and how to resolve common return issues fast.

Everything a Myntra seller or buyer needs to know about barcode numbers — where to find them on tags and invoices, how to scan and verify them for returns, and how to fix common barcode issues fast.

MyntraBarcodeReturnsSeller Guide
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AdvancedRetention12 min read

WhatsApp & Email Retention: Building Repeat Purchase Systems That Compound

Build a lifecycle messaging system on WhatsApp and email that turns one-time buyers into loyal repeat customers.

Acquisition costs are rising. The only sustainable answer is retention. This guide covers how to build an email and WhatsApp lifecycle architecture — from welcome flows and post-purchase sequences to win-back campaigns — with real revenue impact benchmarks.

WhatsApp MarketingEmail RetentionLTVRepeat Purchase
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IntermediateMarketplace16 min read

Blinkit Onboarding Agency | Sell on Blinkit with ROI HUNT Experts

Learn the full Blinkit onboarding process, APOB requirements, and commission structure to launch on quick commerce.

Complete guide to getting your brand listed on Blinkit — the fastest-growing quick commerce platform in India. Learn the onboarding process, APOB requirements, commission structure, and how ROI HUNT helps brands launch and scale on quick commerce platforms.

BlinkitQuick CommerceSeller OnboardingQuick Commerce Strategy
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IntermediateMarketplace18 min read

Zepto Onboarding Guide for Brands | How to Sell on Zepto in India

Step-by-step guide to Zepto seller registration, required documents, and how to scale on India's fastest-growing quick commerce app.

Learn how Zepto onboarding works for brands and sellers. This complete guide explains the Zepto seller registration process, documents required, commissions, and how to scale sales on Zepto — India's fastest-growing quick commerce platform.

ZeptoQuick CommerceSeller OnboardingQuick Commerce Strategy
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FoundationalMarketplace18 min read

Amazon FBA Fees and Profit Guide

Understand every Amazon seller fee — referral, fulfilment, storage — and calculate your true profit per unit.

Understand every Amazon seller fee — referral fee, fulfillment fee, storage fee — and learn how to calculate product profit before selling on Amazon. Includes worked examples, category-wise fee tables, and a complete profit formula.

Amazon FBA FeesAmazon Seller FeesProfit CalculationFBA Cost
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FoundationalMarketplace20 min read

Amazon Listing Optimization Guide

Optimize your Amazon listing title, bullets, images, and backend keywords for higher rankings and better conversion.

A complete step-by-step guide to optimizing your Amazon product listing for higher rankings and better conversion. Covers keyword research, title structure, bullet point writing, image strategy, backend keywords, and the tools that accelerate results.

Amazon SEOListing OptimizationAmazon KeywordsProduct Ranking
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IntermediatePaid Media15 min read

Amazon TACOS Explained

Understand Amazon TACOS, how it differs from ACOS, and how to reduce it while scaling ad spend.

Understand what Amazon TACOS means, how to calculate it, and why it is the most important advertising metric for scaling brands. Includes TACOS vs ACOS comparison, benchmarks by growth stage, and a step-by-step strategy to reduce TACOS over time.

Amazon TACOSAmazon AdvertisingACOS vs TACOSAd Strategy
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IntermediatePaid Media12 min read

How to Reduce ACOS on Amazon (Complete Guide)

Proven steps to lower your Amazon ACOS through PPC restructuring, keyword pruning, and listing improvements.

A practical guide to lowering Amazon ACOS through proven PPC strategies, keyword optimization, listing improvements, and weekly campaign management. Includes break-even ACOS formula, a 10-step strategy, optimization checklist, and real before/after examples.

Reduce ACOSAmazon PPCACOS OptimizationAmazon Advertising
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