The cost stack most brands are still estimating
Sellers know the referral fee percentage. Most also know FBA costs exist. But the complete fee stack — closing fee, dimensional weight handling, storage, return processing, and settlement currency rounding — is rarely mapped precisely at the SKU level.
The result: pricing decisions are made on estimated margin. Channels are scaled based on revenue, not net contribution. And when the P&L doesn't match expectations, there's no model to explain the gap.
Fee Analysis builds the model that should have existed from the beginning. Dynamic, SKU-level, channel-specific — so that every pricing, listing, and channel investment decision has accurate margin data behind it.
- —Referral Fee: 5–15% by category
- —Closing Fee: ₹2–20 per unit
- —FBA Pick & Pack: ₹35–100+ per unit
- —FBA Weight Handling: volumetric or actual
- —Storage: monthly, with surcharge for aged inventory
- —Return Processing: per unit returned
- —Commission: 5–13% by category
- —Collection Fee: 1.5–2.5% of settlement
- —Shipping Fee: ₹38–100 by zone and weight
- —Fixed Fee: ₹20–40 per order
- —Return Handling: category-dependent
- —Commission: 20–30% (Beauty/Wellness)
- —Logistics: self-fulfilled or warehouse program
- —No FBA equivalent; brand responsible for SLA
- —Payment settlement: 7–14 day cycle
What the fee analysis covers
Six analytical modules. The output is a single, unified margin model your team can use for every decision.
Complete Fee Stack Modelling
We map every fee touchpoint per order: referral fee, closing fee, FBA fulfillment, dimensional weight charges, storage fees, return processing, payment gateway, and any category-specific surcharges. Built as a dynamic model, not a static spreadsheet — so it updates with your pricing and SKU mix.
Fee-Aware Pricing by SKU
For every active SKU on every marketplace, we calculate the minimum viable MRP needed to reach your target contribution margin. This becomes the pricing floor — below which the SKU either reprices upward or is delisted from that channel.
Dimensional Weight Audit
Dimensional weight is one of the most commonly miscalculated cost inputs in FBA. We audit your packaging dimensions against Amazon's volumetric weight formula and identify where packaging redesign or dimensional rebalancing can meaningfully reduce per-unit FBA costs — often ₹15–40 per unit.
Settlement Reconciliation
Marketplace settlement reports are notoriously difficult to reconcile. We build a reconciliation model that cross-references your expected fee rates against actual settlement deductions — identifying systematic discrepancies, incorrect category assignments, and overcharges that are recoverable.
Cross-Platform Fee Comparison
For brands active on multiple platforms, we build a side-by-side contribution margin comparison by SKU and category across Amazon, Flipkart, Nykaa, and others. This reveals which channel is actually the most profitable to scale — which is often not the one with highest revenue.
Fee Structure Change Monitoring
Marketplace fee structures change multiple times per year. We monitor category fee updates, closing fee revisions, FBA rate changes, and storage fee adjustments — and proactively remodel the impact on your contribution margin before those changes affect your operations.
Who this is for
- Brands that have never formally mapped their complete marketplace fee structure
- Sellers who suspect settlement reports don't match expected fee rates
- Brands planning to reprice but need margin-floor data to do it intelligently
- Multi-platform operators who need a consolidated fee comparison to guide channel investment
- Any brand where FBA or fulfillment costs are unclear or variable month-to-month