Marketplace Revenue
With Margin Discipline
Amazon, Flipkart, Nykaa — these are not just distribution channels. They are margin environments with specific fee structures, return dynamics, and ad economics. Operating in them without a margin model is how brands grow revenue and lose money simultaneously.
The margin problem hiding inside marketplace revenue
A brand doing ₹1Cr/month on Amazon looks like a success. But the referral fee, closing fee, FBA stack, Sponsored Products ACOS, and return processing combined can consume 35–45% of that revenue before a single variable cost is deducted.
Marketplace strategy that doesn't start with a complete fee model is marketing strategy — not business strategy. We build the economics first, then build the execution around it.
Specifically: fee-aware pricing by SKU and platform, FBA vs FBM decisions modelled on real cost data, ad spend governed by margin-calibrated ACOS limits, and return rates treated as a profitability variable, not a logistics afterthought.
Platforms We Work Across
Service capabilities
From fee structure analysis to account management — all built on a margin-first operating model.
Marketplace Contribution Margin Mapping
We build a complete fee-stack model for every platform you sell on: referral fees, closing fees, fulfillment, storage, return processing, and ad spend. SKU-level and category-level. So every pricing and listing decision starts from accurate margin data — not estimates.
Fee-Aware Pricing Architecture
Marketplace pricing decisions made without full fee visibility are guesses. We work backwards from your target contribution margin to define minimum viable MRPs for every SKU on every platform — accounting for fee structure differences between Amazon, Flipkart, Nykaa, and others.
Sponsored Ads & Organic Rank System
Amazon Sponsored Products and Flipkart PLA are margin-compression risks if not managed against your unit economics. We build ad structures with ACOS targets set from your breakeven ROAS — and organic rank strategies that reduce long-term ad dependency.
Channel Profitability Sequencing
When and how to expand to a new marketplace — based on fee structure, category demand, and your working capital capacity. We build a channel expansion scorecard that ranks platforms by net contribution potential for your specific product mix.
FBA vs FBM Decision Framework
The fulfilment decision is a margin decision, not a logistics decision. We model FBA vs FBM economics per SKU — factoring dimensional weight, return rate, velocity, and storage risk — and give you a clear fulfilment map by product class.
Return Rate Reduction & Listing Quality
High return rates are often a listing problem — images that overpromise, size information that misleads, or product descriptions that don't set accurate expectations. We audit listing quality against return data and redesign content to reduce returns at the source.
Who this is for
- Brands active on 2+ marketplaces who don't have clear visibility into net contribution by platform
- Amazon or Flipkart sellers whose margins are thin or negative and don't know exactly why
- D2C brands planning marketplace expansion who want to model economics before committing inventory
- Brands with high return rates on marketplace that are eroding the P&L silently
- Founders who suspect their marketplace ad spend is inefficient but can't prove it