Amazon Now
Prime BackedRapid Delivery Platform by Amazon India
Amazon Now is Amazon India's rapid delivery service for household essentials, groceries, and personal care products. Backed by Amazon's world-class logistics and integrated with Prime membership benefits.
2–4 Hour Delivery
Amazon Now focuses on same-day and rapid delivery rather than pure 10-minute model.
Prime Integration
Amazon Prime customers get priority access to Now deliveries and faster service.
Global Backing
Leverages Amazon's world-class logistics, warehousing, and seller infrastructure.
Wide SKUs
Household essentials, personal care, electronics, books, and grocery all in one place.
Coming Soon
Amazon Now Fee Calculator
Estimate Amazon rapid delivery fees and profit before listing your product.
How to Sell on Amazon Now
Register as an Amazon India seller via Seller Central.
Complete KYC with GST, PAN, bank details, and address proof.
List products with Fulfilled by Amazon (FBA) for faster delivery eligibility.
Enroll in Amazon Now program through account settings or seller manager.
Ensure inventory is stocked in relevant Amazon fulfillment centers.
Monitor orders and performance via Seller Central dashboard.
Amazon Now Commission by Category
Indicative rates only.
| Category | Commission Range |
|---|---|
| Grocery & Staples | 8–15% |
| Personal Care | 12–20% |
| Household Essentials | 10–18% |
| Electronics & Accessories | 6–12% |
| Books & Stationery | 8–15% |
| Health & Wellness | 12–18% |
Advantages
- Trusted global brand with very high customer confidence
- Access to Amazon Prime subscriber base
- Proven logistics and fulfillment infrastructure
- Lower commission rates in many categories
- Strong seller support tools and analytics
Challenges
- Longer delivery window compared to Blinkit or Zepto
- Limited quick commerce expansion compared to competitors
- High competition from established sellers on the platform
- FBA storage fees can add to overall costs
- Limited coverage for sub-30-minute delivery slots
Frequently Asked Questions
What is Amazon Now?
Amazon Now is Amazon India's rapid delivery service offering household essentials, groceries, and products within 2–4 hours, with select pin codes getting sub-2 hour delivery.
How do I sell on Amazon Now?
You must first be an Amazon India seller. Enroll in FBA and opt into the Amazon Now program. Products stored in eligible fulfillment centers qualify for rapid delivery.
What is Amazon's commission rate?
Amazon commission varies from 6% to 20% depending on category. Electronics typically attract 6–12% while personal care and FMCG can be 12–20%.
Does Amazon Now compete with Blinkit?
Amazon Now targets a similar segment but with a 2–4 hour window rather than 10 minutes. It serves customers who want reliable same-day delivery rather than ultra-fast delivery.
Is Amazon Now available in my city?
Amazon Now is currently active in select metro and tier-1 cities. Coverage is expanding but still limited compared to Blinkit and Zepto's dark store density.